Does your content have little interaction with users? You can’t create a connection with your clients or followers? The combination of storytelling with promotional videos is an excellent option for you. One of the keys to have success with promotional videos is storytelling, the art of telling a story that creates a connection with your audience, increase followers and communicate a message effectively.
We will tell you five reasons why storytelling is key in creating promotional videos.
Stories create empathy and are easy to remember
When people identify with a story they are immediately interested, their imagination awakens, they begin to imagine themselves in the role of the narrator or the main character and, most importantly, they remember it more easily.
They may forget the author or the title, but they will remember the most important aspects: how they felt knowing the story, what was the initial problem, and how it was resolved.
They awaken emotions
Once the viewer felt identified with the story or the character, emotions such as happiness, nostalgia, among others, are activated and if it is told properly, it is possible to earn their trust and loyalty.
Easy to consume
Unlike text content, promotional videos are short, so viewers can spend a few minutes of their busy day consuming an engaging story that makes it worth every second. Besides, by spreading it through social media, it is easier to be shared so that more people see it, reaching a larger audience.
Different from the competition
Definitely, storytelling will help your potential clients to remember your brand easly, especially if your promotional videos tell a story that has impacted their emotions, because, unconsciously, they will relate to the brand with confidence, joy, satisfaction, or the emotion that you seek to awaken in them through the video.
Involve the viewer
If you are telling a story, think about your viewers, their needs and interests, the video will be more successful, and will be reflected in the increase of followers, interaction, but above all, with sales because a video with an impressive story has great influence on the purchase decisions of your viewers.
Storytelling is an increasingly used resource in the creation of promotional videos thanks to the fact that it helps to generate a brand identity closer to its customers, interested in bringing them attractive and high-impact content. If after knowing all its benefits you want to start producing videos that would tell stories, at Somar Productions we can help you.
With a history of more than 30 years in the video production and entertainment industry, we are the right experts to create the high-quality videos that your brand needs. For more information,call us at 866-533-3395 or send us an email to info@somarproductions.com, we will gladly assist you.
Karyn Robinson