Among all the possibilities that content marketing has, without a shred of a doubt video is the medium where ideas can be best transmitted and it is possible to give them an emotional charge that connects with different audiences.
Video marketing is an online marketing tool that uses the recording or animation of direct, clear and powerful messages to synthesize, explain or teach complex processes for both internal communication and advertising.
In short, and in a simple way, it is about adding video to your content marketing efforts.
Another concept to consider is that of social video: a type of video specially designed to be broadcast through social networks.
The goal of social videos is to make them shareable, and potentially “viralizable” (although they don’t always seek that goal). They must keep in mind the particularities of each of the social media to speak in a language that fits the platform. A video shared on Instagram is not the same as a video shared on Facebook or YouTube, each platform has a particular way of communicating with its audience and videos must respond to specific needs for communication across platforms.
Creating quality video content is an investment in time and effort, but it’s worth it. That is, if you have a clear objective for the videos within your marketing strategy.
That’s why the most crucial part of a video is the development of the script, because from it you will define the duration, the message and the function of the material within the overall strategy.
The data clearly shows that audiovisual content has a positive impact on sales and ROI:
– Tweets with video get 3 times more responses and retweets than those without.
– 90% of users say that product videos are useful when making purchasing decisions
– 64% of users who watch a video tend to purchase one of the associated products.
The marketing strategies that incorporate videos among their formats ensure a higher effectiveness than any other format, regardless of audience segmentation, since their performance crosses most viewerships.
Whether your company requires tutorials, testimonials, brochures, advertisements, video will always be the clearest and most effective way to share content.
Finally, implementing campaigns with video content is no longer a luxury or a bonus that is added to a communication campaign. It is a must.
Get the most of the media and dare to share more and better content through Marketing & Social Media Videos. In Somar Produtions, we help you create the best content targeted for you audience. Contact us, you won’t regret.
