Today more than ever, companies face a large number of competitors in all sectors, so they need to provide value to attract or retain customers and differentiate themselves from others. Marketing strategies should include quality content, including corporate video as a must, and if you don’t already have one, today we’ll give you five reasons to start production as soon as possible.
Promote your services
Unlike promotional videos, which highlight the characteristics of a particular product or service, corporate video highlights the identity of the brand, transmitting its values, its trajectory, projects, technological equipment, human capital, among other elements that “humanize” the brand and create a greater impact on the viewer.
Differentiate yourself from your competition
Probably many businesses or companies have a service similar to yours, so a corporate video will be the way to highlight the qualities that make your business unique. In addition, you will allow your potential customers know more closely your company, gain their trust and preference.
If your competitors don’t have a corporate video, the difference will be even greater because you’ll demonstrate in an innovative and creative way how much you’re interested in creating value content for your customers. But, if your main competitors already have one, you can analyze it and create something more effective.
Improve your brand image
According to studies, more than 90% of users ensure that a good corporate video provides a better image of the company and influences their purchase decision. First impression is always important, and through video you can provide a broader picture of your business: facilities, collaborators, technical team, portfolio of products and services, among other elements that form a comprehensive image.
Greater visibility than a cover letter or about us sheet
Flat text can be very boring and few people will read it if it is too long. Your customers are busy people who value their time a lot, so a video of between 30 seconds and two minutes can present all your brand information quickly and effectively; the shorter, the greater the chances that it will be viewed and heard. In addition to having it hosted on your website, you can e-mail your corporate video, or leave it fixed on your company’s social networks as a cover letter.
Improve your organic positioning
If your brand has an online presence, a video will help you to have a better position in search engines, especially if you upload it to your YouTube channel, since Google offers 62% of video results, and most are coming from this website so you will have more traffic and therefore the chances of closing sales are higher.
On the other hand, having videos on your website makes content easier to watch, helps visitors stay longer, and share information on their social networks, by e-mail or WhatsApp.
These are only five reasons to have a corporate video, and if you have already convinced yourself of the benefits it has, we invite you to contact us. At Somar Film & Productions we will help you produce the visual, creative, innovative and versatile content you need with the highest quality standards.
Call us at (888) 533-3396, write to us through our contact form or chat live with our advisors. We’d be happy to take care of you.
Karyn Robinson