Meet The Team


Lia Flax began her career as a video editor by sneaking into classes with her friends at Full Sail. She worked on wake boarding videos for fun before freelancing doing marketing videos for small companies. An editor with more than ten years experience, she has worked on a wide range of projects, including documentaries, commercials, corporate videos, promo videos, and music videos.


Producer Samantha Romero worked in Miami as Marketing Executive before coming to Somar. She has delivered national advertising campaigns for big brands, including Verizon, Chevrolet, Coach, Carters, VH1, Office Depot, and HP. With over 15 years of experience she is still known for her dynamic perspective and fresh outlook on each individual project.  Samantha’s greatest love is spending time with her children and husband, as she says this is who she looks to for inspiration.

“Make visible what, without you, might perhaps never have been seen.”  -Robert Bresson

Executive Producer:

Jay R. Moore handles the financial aspects of a project, making sure that budgetary constraints are met or revised. He also reaches out to distribution and production companies.


E.J. Moore takes still pictures on set, documenting the position of people and objects so that continuity can be achieved. He also takes behind-the-scenes pictures that can be used for project publicity.


We are many!!!! We work closely with the director to establish the look and feel of the picture. We also choose the equipment, the lenses, the filters and provide input on lighting, framing and costuming.

Motion Graphics:

We are many!!!! The motion graphics department provides computer animation for a production. We can create backgrounds, characters and other special effects in a less expensive fashion than most physical effects.

Ready to move forward?

Contact us for a free consultation today.

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